What is Discover Culture?
Digital content that complements the traditional museum visit offers cultural institutions expanded opportunities to interact with their target audience. These are offered via the international distribution channels. Targeted marketing measures and the ticketing network ensure reach and sales.
Virtual content not only serves to communicate information, but also increases accessibility. The digital space allows ways of passing on knowledge that are not available physically and enhances the cultural experience via this additional layer.
Landing page with CMS access
Present comprehensive information about your cultural enterprise, from current exhibitions and opening hours to offers in and around the museum as well as travel information.
Design your site independently or let us support you.
Reach the right target audience both domestically and internationally. Cross-channel marketing measures in both the digital and analogue space ensure that the right people reach your page.
Separate campaigns ensure that your digital events are well attended. The online channels serve as another opportunity for knowledge transfer and interaction with the end customers.
Virtual tours allow the integration of numerous digital contents such as videos, audio guides, image material and much more. Our virtualization team visits your cultural institution and digitizes your exhibition or sight. Your digital tour is integrated on the cultural platform and can be purchased there by end customers.
We place a high value on providing the best possible experience. Therefore, we have introduced a high quality standard for the 3D virtualizations. We are happy to support you with the creation of audio and video guides.
Interactive live streams
Online guided tours make it possible to reach a large number of people with one single event. This makes them perfect for exclusive tours that are not feasible during ongoing museum operations.
Our livestream team supports you with the conception and editorial preparation and takes care of the on-site recording as well as the playout on the cultural platform. Tickets to the interactive live streams can be purchased via the platform, the live chat and the Q&A tool ensure that your viewers can interact with the tour in real time.
International distribution channels for digital content
We take care of the online shop, the payment connection and the purchase processing. You benefit from an additional sales channel. Our experts are available to answer your questions about international sales, image rights and other topics for digital content. We are happy to support you with the localisation of your content to give your cultural institution reach.
In addition to the digital content, Discover Culture also offers the possibility to sell tickets for an on-site visit to your cultural institution on the platform. In this way, the platform user becomes an on-site visitor.
Digital content can be purchased in all on-site museum shops via the partner network. This benefits both your cultural institution and the vendor cultural establishment.