Privacy policy

The protection of your privacy is very important to us.
In the following we inform you about how we have implemented the protection of your data on our website

General

In principle, you can use the website without registering as a user. No software or hardware techniques are used to record the e-mail address or other data of the user on a personal basis.

Personal data is only collected if you expressly provide it to us. Your data will always be treated confidentially and only used for the purpose for which it was provided to us.
You have the right to request information free of charge about the personal data stored about you. In addition, they have a right to correction, blocking and deletion of this data in accordance with the statutory provisions.

This website contains links to other websites or social media pages. If you click on such a link that leads to other third party websites, please note that these websites have their own privacy policies. Please check their privacy policies when using these websites.

 

Use of cookies

The website, email traffic, online services, advertising and interactive applications may use "cookies" to optimize our services.

What is a "cookie"?

A "cookie" is a sequence of text characters that we transmit to the browser's cookie file on your computer's hard drive via our web server. This enables our website to recognise you when a connection is made between our web server and your browser. The main purpose of a cookie is to recognise visitors to the website so that our web server can present you with a more personalised and responsive website.

Two types of cookies are used on this website:

Session cookies: These are temporary cookies that remain in your browser's cookie file until you leave our website. These cookies are necessary for certain applications or functions of the website to run properly.

Persistent cookies: We may use persistent cookies for a better user experience (e.g. to provide optimal navigation). These are cookies that remain in the cookie file of your browser for a longer period of time. This period depends on the settings of your Internet browser. Persistent cookies allow information to be sent to a web server each time you visit the website. Persistent cookies are also known as tracking cookies.

If you want to learn more about cookies, there are many publications available on this topic. See for example: https://www.allaboutcookies.org

 

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. However, by activating IP anonymization on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (https://tools.google.com/dlpage/gaoptout).

For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms or https://www.google.de/intl/de/policies/.

 

Facebook Remarketing / Retargeting

Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. When you visit our pages, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. This enables Facebook to assign the visit to our pages to your user account. We can use the information obtained in this way to display Facebook Ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at https://www.facebook.com/about/privacy/ . If you do not wish any data to be collected via Custom Audience, you can deactivate Custom Audiences here. Conversion measurement with the visitor action pixel from Facebook

With your consent, we use the "Visitor Action Pixel" of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") within our website. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, which means that we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which we will inform you of according to our level of knowledge. Facebook may link this data to your Facebook account and also use it for its own advertising purposes, in accordance with Facebook's data usage policy https://www.facebook.com/about/privacy/. You may allow Facebook and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

 

Log files

When you call up an individual page, web servers record the name of the file called up, the date and time of the call, the amount of data transferred, any error messages and, if applicable, the operating system and browser software of your computer as well as the website from which you are visiting us in a log file by default. The log file data is used by us for the purposes stated under "Use of Google Analytics" and to ensure system security and protection against misuse (e.g. detection and defense against hacker attacks).

 

Changes to the privacy policy

We reserve the right to adapt this privacy policy to the current legal situation. We encourage you to periodically review this privacy policy to be informed of how we are protecting the information we collect. By continuing to use these websites or by maintaining a business relationship with us, you agree to be bound by this Privacy Policy and to keep it up to date.

 

Revocation and objection options

You can revoke your consent at any time and also object to the use of cookies/pixels that do not require consent, insofar as these are not necessary or deactivation is technically possible. However, we would like to point out that in the event of objection, not all functions of the website can be made fully available.

You have several options to object to the use of cookies/pixels or to revoke an already granted consent.

The most common browsers offer the possibility to prevent the use of cookies. The following links will tell you how to do this:

  1. Microsoft's Windows Internet Explorer
  2. Microsoft's Windows Internet Explorer Mobile
  3. Mozilla Firefox
  4. Google Chrome for Desktop
  5. Google Chrome for Mobile
  6. Apple Safari for Desktop
  7. Apple Safari for Mobile

Using browser extensions, such as Ghostery, you can disable individual cookies and control which cookies are set and which are not. The installation is simple, fast and available for all common browsers.
In the case of "third party cookies", the service providers used often offer deactivation options themselves. We show the most important ones in the explanation of the tools.

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