I have a story
Every object, every place, and every collection carries a story within it. With Discover AI, Discover Culture creates spaces where these stories can be heard – digitally, contemporaneously, and emotionally.
By expanding the cultural network into the social media sector, we are bringing art and culture to where people are constantly active: in their digital daily lives.
Discover AI: Making culture visible – in everyday digital life
Culture does not only take place in museums, theaters, or exhibition spaces; rather, it also lives on in images, short moments, and personal narratives.
Discover Culture therefore combines cultural quality with contemporary digital communication. In this way, the network makes content visible that touches people, sparks curiosity, and encourages them to explore further.
We do not see social media as a platform for quick effects; instead, it is an extension of the cultural space – an invitation to consciously perceive culture and ultimately experience it in person.
Our approach: thinking stories further
The digital cultural network Discover Culture has already created innovative approaches to art and culture. With Discover AI, we are now systematically taking these experiences into the social media realm.
- Stories & Information We tell stories that move people and stay in their minds.
- Emotion instead of excessive demands Cultural mediation that touches and invites instead of overwhelming.
- Depth instead of speed Content with substance that encourages people to linger and discover.
„I have a story. And it’s worth being told."
Why Social Media in the Cultural Network?
- Digital habits – Today, people discover culture primarily online – visually, emotionally, and in a low-key way.
- Inspiration and encounters – Social Media is a place of identification that creates new points of contact.
- Authentic mediation – Cultural institutions become visible as the pillars of the city – high-quality and accessible.
Discover AI therefore specifically uses these channels. In this way, it opens up new paths into the real cultural experience and sparks interest – for example on Instagram.
Image postings from the cultural organisations
The atmosphere, architecture, exhibits, and details provide insight into the cultural life of the area. Authentic images also make collections visible. Additionally, they create recognition and invite people to pause and reflect.
- Insights into exhibition spaces and collections
- Architectural features and hidden details
- Atmospheric moments that arouse curiosity
- Visual invitation to a personal visit
Discover AI: AI-powered storytelling formats
Objects gain a voice. Using modern AI formats, they tell their own story – from their perspective, with reference to their origin, use, and significance. These formats thus open up new approaches to cultural heritage. Moreover, they make complex content surprisingly accessible and approachable.
Innovation meets tradition
Digital visualizations bring history to life. In doing so, they give historical objects a contemporary voice – emotionally and accessible.
This animation is based on a detail of the ceiling fresco of the famous Admont Abbey Library and was visualised using artificial intelligence.
Storytelling through cultural mediators
-
People tell culture Qualified cultural mediators share their knowledge and enthusiasm. -
Personal perspectives Short, authentic storytelling sequences make culture tangible. -
Lively mediation History becomes tangible, atmosphere can be experienced, mediation comes alive.
Added value for our partners
Participation in Discover Culture's social media cultural network means far-reaching benefits for your institution. The focus is not on the additional effort, but on the joint impact and lasting visibility.
- Increased visibility Your institution gains reach beyond traditional borders and becomes known to a wider public.
- New target groups Access to younger generations and digital-savvy culture enthusiasts that you have not yet reached.
- Professional support Editorial and visual preparation of your content at the highest quality level.
- Cultural identity Strengthening your unique position and perception in the digital cultural space.
Cooperation in the network
Discover Culture supports partner institutions flexibly and in a spirit of partnership. The cooperation is orientated towards the individual possibilities of the institutions and is actively supported.
- Joint selection of suitable content Together we identify the stories and objects with the greatest potential.
- Editorial and visual preparation Professional design for maximum impact and authenticity.
- Publication via the network's channels Your content reaches a broad, engaged audience.
- Optional: integration of your own social media channels Reinforcement through cross-promotion on your own platforms.
Discover digitally - experience on site
With Discover AI, Discover Culture invites people of all generations to get acquainted with art and culture first digitally – and then to experience it in real life.
In this way, stories become audible, cultural identity is strengthened and the visit to the site is recharged.