{"id":7656,"date":"2026-02-12T11:55:33","date_gmt":"2026-02-12T09:55:33","guid":{"rendered":"https:\/\/discover-culture.com\/?page_id=7656"},"modified":"2026-11-01T09:28:14","modified_gmt":"2026-11-01T07:28:14","slug":"discover-ai","status":"publish","type":"page","link":"https:\/\/discover-culture.com\/en\/discover-ai\/","title":{"rendered":"Discover AI"},"content":{"rendered":"<section class=\"dc-phead dc-phead--media\">\n    <div class=\"dc-phead__text dc-panel dc-panel--dark\">\n        <h1 class=\"dc-phead__title\">I have a story<\/h1>        <div class=\"dc-phead__intro dc-rich\"><p>Every object, every place, and every collection carries a story within it. With Discover AI, Discover Culture creates spaces where these stories can be heard \u2013 digitally, contemporaneously, and emotionally.<\/p>\n<p>By expanding the cultural network into the social media sector, we are bringing art and culture to where people are constantly active: in their digital daily lives.<\/p>\n<\/div>            <\/div>\n            <div class=\"dc-phead__media\">\n            <img src=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Griechische-Statue-im-Sternenlicht_web-1024x683.png\" srcset=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Griechische-Statue-im-Sternenlicht_web.png 1536w, https:\/\/discover-culture.com\/wp-content\/uploads\/Griechische-Statue-im-Sternenlicht_web-300x200.png 300w, https:\/\/discover-culture.com\/wp-content\/uploads\/Griechische-Statue-im-Sternenlicht_web-1024x683.png 1024w, https:\/\/discover-culture.com\/wp-content\/uploads\/Griechische-Statue-im-Sternenlicht_web-768x512.png 768w, https:\/\/discover-culture.com\/wp-content\/uploads\/Griechische-Statue-im-Sternenlicht_web-18x12.png 18w, https:\/\/discover-culture.com\/wp-content\/uploads\/Griechische-Statue-im-Sternenlicht_web-600x400.png 600w\" sizes=\"(max-width: 940px) 100vw, 50vw\" alt=\"Greek statue in starlight web\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\">\n                    <\/div>\n    <\/section>\n<section class=\"dc-panel dc-panel--lg dc-tm dc-tm--media dc-tm--left\">\n                    <div class=\"dc-tm__text\">        <div class=\"dc-tm__head\">\n            <span class=\"dc-label dc-tm__label\">Vision<\/span>            <h2 class=\"dc-tm__title\">Discover AI: Making culture visible \u2013 in everyday digital life<\/h2>        <\/div>\n            <div class=\"dc-tm__body\">\n            <div class=\"dc-rich\"><p>Culture does not only take place in museums, theaters, or exhibition spaces; rather, it also lives on in images, short moments, and personal narratives.<\/p>\n<p>Discover Culture therefore combines cultural quality with contemporary digital communication. In this way, the network makes content visible that touches people, sparks curiosity, and encourages them to explore further.<\/p>\n<p>We do not see social media as a platform for quick effects; instead, it is an extension of the cultural space \u2013 an invitation to consciously perceive culture and ultimately experience it in person.<\/p>\n<\/div>                                <\/div>\n    <\/div>\n                <figure class=\"dc-tm__media\">\n            <img src=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Vision.jpg\" srcset=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Vision.jpg 1024w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Vision-300x300.jpg 300w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Vision-150x150.jpg 150w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Vision-768x768.jpg 768w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Vision-12x12.jpg 12w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Vision-600x600.jpg 600w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Vision-100x100.jpg 100w\" sizes=\"(max-width: 760px) 100vw, 50vw\" alt=\"Illustration to Discover AI: a visitor with a smartphone in a yellow gallery\" loading=\"lazy\" decoding=\"async\">\n                    <\/figure>\n    <\/section>\n<section class=\"dc-panel dc-panel--lg dc-pts dc-panel--dark\">\n            <div class=\"dc-pts__head\">\n            <span class=\"dc-label dc-pts__label\">Approach<\/span>            <h2 class=\"dc-pts__title\">Our approach: thinking stories further<\/h2>            <p class=\"dc-pts__intro\">The digital cultural network Discover Culture has already created innovative approaches to art and culture. With Discover AI, we are now systematically taking these experiences into the social media realm.<\/p>        <\/div>\n                <ol class=\"dc-pts__list dc-pts__list--3\">\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__icon\"><i class=\"fal fa-book-open\" aria-hidden=\"true\"><\/i><\/span>\n                                        <span class=\"dc-pts__item-title\">Stories &amp; Information<\/span>                    <span class=\"dc-pts__item-text\">We tell stories that move people and stay in their minds.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__icon\"><i class=\"fal fa-heart\" aria-hidden=\"true\"><\/i><\/span>\n                                        <span class=\"dc-pts__item-title\">Emotion instead of excessive demands<\/span>                    <span class=\"dc-pts__item-text\">Cultural mediation that touches and invites instead of overwhelming.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__icon\"><i class=\"fal fa-gem\" aria-hidden=\"true\"><\/i><\/span>\n                                        <span class=\"dc-pts__item-title\">Depth instead of speed<\/span>                    <span class=\"dc-pts__item-text\">Content with substance that encourages people to linger and discover.<\/span>                <\/li>\n                    <\/ol>\n        <p class=\"dc-pts__quote\">\u201eI have a story. And it\u2019s worth being told.\"<\/p>    <\/section>\n<section class=\"dc-panel dc-panel--lg dc-tm dc-tm--media\">\n                    <div class=\"dc-tm__text\">        <div class=\"dc-tm__head\">\n                        <h2 class=\"dc-tm__title\">Why Social Media in the Cultural Network?<\/h2>        <\/div>\n            <div class=\"dc-tm__body\">\n            <div class=\"dc-rich\"><ul>\n<li><strong>Digital habits<\/strong> \u2013 Today, people discover culture primarily online \u2013 visually, emotionally, and in a low-key way.<\/li>\n<li><strong>Inspiration and encounters<\/strong> \u2013 Social Media is a place of identification that creates new points of contact.<\/li>\n<li><strong>Authentic mediation<\/strong> \u2013 Cultural institutions become visible as the pillars of the city \u2013 high-quality and accessible.<\/li>\n<\/ul>\n<p>Discover AI therefore specifically uses these channels. In this way, it opens up new paths into the real cultural experience and sparks interest \u2013 for example on <a href=\"https:\/\/www.instagram.com\/discovercultureonline\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<\/div>                                <\/div>\n    <\/div>\n                <figure class=\"dc-tm__media\">\n            <img src=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Social_Media-796x1024.jpg\" srcset=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Social_Media.jpg 896w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Social_Media-233x300.jpg 233w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Social_Media-796x1024.jpg 796w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Social_Media-768x987.jpg 768w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Social_Media-9x12.jpg 9w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Social_Media-600x771.jpg 600w\" sizes=\"(max-width: 760px) 100vw, 50vw\" alt=\"Illustration: People share culture on their smartphones\" loading=\"lazy\" decoding=\"async\">\n                    <\/figure>\n    <\/section>\n<section class=\"dc-panel dc-panel--lg dc-tm dc-tm--media dc-tm--left\">\n                    <div class=\"dc-tm__text\">        <div class=\"dc-tm__head\">\n            <span class=\"dc-label dc-tm__label\">Our formats \u00b7 Format 1<\/span>            <h2 class=\"dc-tm__title\">Image postings from the cultural organisations<\/h2>        <\/div>\n            <div class=\"dc-tm__body\">\n            <div class=\"dc-rich\"><p>The atmosphere, architecture, exhibits, and details provide insight into the cultural life of the area. Authentic images also make collections visible. Additionally, they create recognition and invite people to pause and reflect.<\/p>\n<ul>\n<li>Insights into exhibition spaces and collections<\/li>\n<li>Architectural features and hidden details<\/li>\n<li>Atmospheric moments that arouse curiosity<\/li>\n<li>Visual invitation to a personal visit<\/li>\n<\/ul>\n<\/div>                                <\/div>\n    <\/div>\n                <figure class=\"dc-tm__media\">\n            <img src=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Format1.jpg\" srcset=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Format1.jpg 1024w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Format1-300x300.jpg 300w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Format1-150x150.jpg 150w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Format1-768x768.jpg 768w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Format1-12x12.jpg 12w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Format1-600x600.jpg 600w, https:\/\/discover-culture.com\/wp-content\/uploads\/Discover_Culture_Format1-100x100.jpg 100w\" sizes=\"(max-width: 760px) 100vw, 50vw\" alt=\"Illustration: a bright exhibition hall with sculptures and visitors\" loading=\"lazy\" decoding=\"async\">\n                    <\/figure>\n    <\/section>\n<section class=\"dc-panel dc-panel--lg dc-tm dc-tm--media dc-panel--dark\">\n                    <div class=\"dc-tm__text\">        <div class=\"dc-tm__head\">\n            <span class=\"dc-label dc-tm__label\">Format 2<\/span>            <h2 class=\"dc-tm__title\">Discover AI: AI-powered storytelling formats<\/h2>        <\/div>\n            <div class=\"dc-tm__body\">\n            <div class=\"dc-rich\"><p>Objects gain a voice. Using modern AI formats, they tell their own story \u2013 from their perspective, with reference to their origin, use, and significance. These formats thus open up new approaches to cultural heritage. Moreover, they make complex content surprisingly accessible and approachable.<\/p>\n<p><strong>Innovation meets tradition<\/strong><br \/>Digital visualizations bring history to life. In doing so, they give historical objects a contemporary voice \u2013 emotionally and accessible.<\/p>\n<\/div>            <p class=\"dc-tm__note\">This animation is based on a detail of the ceiling fresco of the famous Admont Abbey Library and was visualised using artificial intelligence.<\/p>                    <\/div>\n    <\/div>\n                <figure class=\"dc-tm__media dc-tm__media--video\">\n            <video controls playsinline preload=\"metadata\"><source src=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Deckenfresko_Stift-Admont.mp4\" type=\"video\/mp4\"><\/video>\n                    <\/figure>\n    <\/section>\n<section class=\"dc-panel dc-panel--lg dc-pts\">\n            <div class=\"dc-pts__head\">\n            <span class=\"dc-label dc-pts__label\">Format 3<\/span>            <h2 class=\"dc-pts__title\">Storytelling through cultural mediators<\/h2>                    <\/div>\n                <ol class=\"dc-pts__list dc-pts__list--3\">\n                            <li class=\"dc-pts__item\">\n                                                                    <img class=\"dc-pts__img\" src=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Bild1.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n                                        <span class=\"dc-pts__item-title\">People tell culture<\/span>                    <span class=\"dc-pts__item-text\">Qualified cultural mediators share their knowledge and enthusiasm.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                                                    <img class=\"dc-pts__img\" src=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Bild2.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n                                        <span class=\"dc-pts__item-title\">Personal perspectives<\/span>                    <span class=\"dc-pts__item-text\">Short, authentic storytelling sequences make culture tangible.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                                                    <img class=\"dc-pts__img\" src=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Bild3.png\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n                                        <span class=\"dc-pts__item-title\">Lively mediation<\/span>                    <span class=\"dc-pts__item-text\">History becomes tangible, atmosphere can be experienced, mediation comes alive.<\/span>                <\/li>\n                    <\/ol>\n            <\/section>\n<section class=\"dc-panel dc-panel--lg dc-pts dc-panel--yellow\">\n            <div class=\"dc-pts__head\">\n            <span class=\"dc-label dc-pts__label\">Added value<\/span>            <h2 class=\"dc-pts__title\">Added value for our partners<\/h2>            <p class=\"dc-pts__intro\">Participation in Discover Culture's social media cultural network means far-reaching benefits for your institution. The focus is not on the additional effort, but on the joint impact and lasting visibility.<\/p>        <\/div>\n                <ol class=\"dc-pts__list dc-pts__list--4\">\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__icon\"><i class=\"fal fa-eye\" aria-hidden=\"true\"><\/i><\/span>\n                                        <span class=\"dc-pts__item-title\">Increased visibility<\/span>                    <span class=\"dc-pts__item-text\">Your institution gains reach beyond traditional borders and becomes known to a wider public.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__icon\"><i class=\"fal fa-user-plus\" aria-hidden=\"true\"><\/i><\/span>\n                                        <span class=\"dc-pts__item-title\">New target groups<\/span>                    <span class=\"dc-pts__item-text\">Access to younger generations and digital-savvy culture enthusiasts that you have not yet reached.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__icon\"><i class=\"fal fa-star\" aria-hidden=\"true\"><\/i><\/span>\n                                        <span class=\"dc-pts__item-title\">Professional support<\/span>                    <span class=\"dc-pts__item-text\">Editorial and visual preparation of your content at the highest quality level.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__icon\"><i class=\"fal fa-heart\" aria-hidden=\"true\"><\/i><\/span>\n                                        <span class=\"dc-pts__item-title\">Cultural identity<\/span>                    <span class=\"dc-pts__item-text\">Strengthening your unique position and perception in the digital cultural space.<\/span>                <\/li>\n                    <\/ol>\n            <\/section>\n<section class=\"dc-panel dc-panel--lg dc-pts\">\n            <div class=\"dc-pts__head\">\n            <span class=\"dc-label dc-pts__label\">Partnership<\/span>            <h2 class=\"dc-pts__title\">Cooperation in the network<\/h2>            <p class=\"dc-pts__intro\">Discover Culture supports partner institutions flexibly and in a spirit of partnership. The cooperation is orientated towards the individual possibilities of the institutions and is actively supported.<\/p>        <\/div>\n                <ol class=\"dc-pts__list dc-pts__list--4 is-numbered\">\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__num\" aria-hidden=\"true\">01<\/span>\n                                        <span class=\"dc-pts__item-title\">Joint selection of suitable content<\/span>                    <span class=\"dc-pts__item-text\">Together we identify the stories and objects with the greatest potential.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__num\" aria-hidden=\"true\">02<\/span>\n                                        <span class=\"dc-pts__item-title\">Editorial and visual preparation<\/span>                    <span class=\"dc-pts__item-text\">Professional design for maximum impact and authenticity.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__num\" aria-hidden=\"true\">03<\/span>\n                                        <span class=\"dc-pts__item-title\">Publication via the network's channels<\/span>                    <span class=\"dc-pts__item-text\">Your content reaches a broad, engaged audience.<\/span>                <\/li>\n                            <li class=\"dc-pts__item\">\n                                            <span class=\"dc-pts__num\" aria-hidden=\"true\">04<\/span>\n                                        <span class=\"dc-pts__item-title\">Optional: integration of your own social media channels<\/span>                    <span class=\"dc-pts__item-text\">Reinforcement through cross-promotion on your own platforms.<\/span>                <\/li>\n                    <\/ol>\n            <\/section>\n<section class=\"dc-panel dc-panel--lg dc-tm dc-tm--split\">\n                            <div class=\"dc-tm__head\">\n                        <h2 class=\"dc-tm__title\">Discover digitally - experience on site<\/h2>        <\/div>\n            <div class=\"dc-tm__body\">\n            <div class=\"dc-rich\"><p>With Discover AI, Discover Culture invites people of all generations to get acquainted with art and culture first digitally \u2013 and then to experience it in real life.<\/p>\n<p>In this way, stories become audible, cultural identity is strengthened and the visit to the site is recharged.<\/p>\n<\/div>                                <\/div>\n    \n        <\/section>\n<section class=\"dc-panel dc-cta dc-panel--yellow\">\n    <div class=\"dc-cta__text\">\n        <span class=\"dc-cta__title\">Become part of the network<\/span>        <span class=\"dc-cta__sub\">The future of cultural communication combines the best of both worlds: digital inspiration and analog interaction. Let us therefore together tell stories that move and connect.<\/span>    <\/div>\n        <div class=\"dc-actions\">\n                    <a class=\"dc-btn dc-btn--dark\" href=\"\/en\/become-a-partner\/#partner-werden\">Become a partner now<\/a>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7656","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Discover AI: Kultur im digitalen Alltag - Discover Culture<\/title>\n<meta name=\"description\" content=\"Discover AI: KI-gest\u00fctzte Erz\u00e4hlformate, Bilder und Storytelling aus Kulturbetrieben \u2013 so bringt Discover Culture Kunst und Kultur in den digitalen Alltag.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/discover-culture.com\/en\/discover-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover AI\" \/>\n<meta property=\"og:description\" content=\"Discover AI: KI-gest\u00fctzte Erz\u00e4hlformate, Bilder und Storytelling aus Kulturbetrieben \u2013 so bringt Discover Culture Kunst und Kultur in den digitalen Alltag.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/discover-culture.com\/en\/discover-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Discover Culture\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-01T07:28:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/discover-culture.com\/wp-content\/uploads\/Griechische-Statue-im-Sternenlicht_web-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Discover AI: Culture in Digital Everyday Life - 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