{"id":7656,"date":"2026-02-12T11:55:33","date_gmt":"2026-02-12T09:55:33","guid":{"rendered":"https:\/\/discover-culture.com\/?page_id=7656"},"modified":"2026-03-12T13:01:58","modified_gmt":"2026-03-12T11:01:58","slug":"discover-ai","status":"publish","type":"page","link":"https:\/\/discover-culture.com\/en\/discover-ai\/","title":{"rendered":"Discover AI"},"content":{"rendered":"
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I have a story<\/h1>\n

Every object, every location and every collection
a story in itself.<\/p>\n

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Discover Culture creates spaces in which these stories can be heard - digitally, in a contemporary and emotional way.<\/p>\n

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By expanding the cultural network into the social media sector, we are bringing art and culture there,
where people are on the move every day: in their everyday digital lives.<\/p>\n<\/div>\n <\/div>\n <\/div>\n\n

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VISION<\/span><\/div>\n

Making culture visible - in everyday digital life<\/h3>\n

Culture does not only take place in museums, theatres or exhibition spaces. It also lives in images, brief moments and personal stories.<\/p>\n

Discover Culture combines cultural quality with contemporary digital mediation and visualises content that touches, arouses curiosity and invites further discovery.<\/p>\n

We do not see social media as a stage for quick effects, but as an extension of the cultural space - as an invitation to consciously perceive culture and ultimately experience it on site.<\/p>\n\n <\/div>\n <\/div><\/section>\n\n

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APPROACH<\/span><\/div>\n

Our approach: thinking stories further<\/h3>\n

The digital cultural network Discover Culture has already created innovative access to art and culture. We are now systematically continuing this experience in the social media sector.<\/p>\n

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Stories & Information<\/h3>\n

We tell stories that move people and stay in their minds.<\/p>\n<\/div>\n

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Emotion instead of excessive demands<\/h3>\n

Cultural mediation that touches and invites instead of overwhelming.<\/p>\n<\/div>\n

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Depth instead of speed<\/h3>\n

Content with substance that encourages people to linger and discover.<\/p>\n<\/div>\n<\/div>\n

\u201eI have a story. And it's worth telling.\u201c<\/em><\/p>\n\n <\/div>\n <\/div><\/div>\n<\/div>\n<\/section>\n\n

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Why social media in the cultural network?<\/h3>\n
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Digital habits<\/h3>\n

Today, people discover culture online first - visually, emotionally and with a low threshold.<\/p>\n<\/div>\n

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Inspiration and encounters<\/h3>\n

Social media is a place of identification that creates new points of contact.<\/p>\n<\/div>\n

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Authentic mediation<\/h3>\n

Cultural institutions become visible as supporting pillars - high-quality and accessible.<\/p>\n<\/div>\n<\/div>\n

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Discover Culture uses these channels specifically to open up new ways of experiencing culture in real life and to arouse interest.<\/p>\n\n <\/div>\n

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\n Our formats:
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FORMAT 1 <\/span><\/div>\n

Image postings from the cultural organisations <\/p>\n

The atmosphere, architecture, exhibits and details provide an insight into local cultural life. Authentic images make collections visible, create recognition and invite visitors to pause for thought.<\/h3>\n

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  • Insights into exhibition spaces and collections<\/li>\n
  • Architectural features and hidden details<\/li>\n
  • Atmospheric moments that arouse curiosity<\/li>\n
  • Visual invitation to a personal visit<\/li>\n<\/ul>\n\n <\/div>\n <\/div><\/section>\n\n
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    FORMAT 2 <\/span><\/div>\n

    AI-supported narrative formats<\/h3>\n

    Exhibits are given a voice. With the help of modern AI formats, objects tell their own story - from their perspective, with reference to their creation, use and significance. These formats open up new approaches to cultural heritage and make it possible to experience complex content in a surprising and low-threshold way.<\/p>\n

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    Innovation meets tradition<\/h4>\n

    Digital visualisations bring history to life and give historical objects a contemporary voice - emotionally and accessibly.<\/p>\n<\/div>\n

    This animation is based on a detail of the ceiling fresco of the famous Admont Abbey Library and was visualised using artificial intelligence.<\/em><\/p>\n\n <\/div>\n

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